Because of the team’s small size, we had to get scrappy, so we scheduled visits with our bookkeepers at their businesses and CPAs at their firms.
UPDATED APP FOR QUICKBOOKS FOR MAC PROFESSIONAL
We wanted to see the world from the perspective of our highest-volume users, professional accountants, and OS power-users alike.
To enhance the QBO experience with a native app, we wanted to really get into our customers’ shoes. Migrate users from QBO desktop legacy products to the cloud.
Support all versions and SKUs of QuickBooks Online. Keep the experience approachable and accommodating to new users. Provide power tools to power users and learn what makes them so successful. Overcome the limitations of the browser experience through native functionality. By my departure, the team grew to a development team of around 8, a QA team, visual designers, a content strategist, and a team of developers porting the app to Windows. In the early days, it was myself, a PM, and one developer. TaskĬreate a native/SaaS “hybrid” application that uses native OS functionality enhance the everyday use of QuickBooks Online (QBO) for professionals and high-volume users. After a spirited brainstorm, Intuit began "Project Simba", an experiment to see just how awesome QuickBooks could be when made with love by Mac enthusiasts. In the spring of 2013, during one of Intuit’s numerous design jams, a team of designers was asked “What could you do in three days to make our customers the happiest?” QuickBooks Online was freshly redesigned earlier in the year and I thought that some users might like a browser plugin that kept them up-to-date on the happenings in their QuickBooks Accounts, or a special browser just for our product.
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